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    Wally Olins

    British brand consultant

    Wally Olins

    CBE

    Born

    Wallace Olins


    (1930-12-19)19 December 1930

    London, England

    Died14 April 2014(2014-04-14) (aged 83)
    EducationHighgate School
    Alma materSt Peter's College, Oxford
    OccupationBranding consultant
    Spouses

    Renate Steinart

    ​

    ​

    (m. 1957; div. 1989)​

    Dornie Watts

    ​

    (m. 1990)​

    Wallace OlinsCBE (19 December 1930 – 14 April 2014) was a British practitioner of corporate identity and branding.

    He co-founded Wolff Olins and Saffron Brand Consultants and was the chairman of both. Olins advised many of the world's leading organisations on identity, branding, communication and related matters including 3i, Akzo Nobel, Repsol, Q8, The Portuguese Tourist Board, BT, Renault, Volkswagen, Tata and Lloyd's of London.

    He acted as advisor both to McKinsey and Bain. He pioneered the concept of the nation